Color creates audience responses by stimulating emotions and communicating on levels other than reason and intellect. It can excite, impress, entertain and persuade, but color can also create instant negative associations. It’s a good idea to be aware of how the majority of people respond to color and use this information in your choice of colors.

Rules for Mixing Colors:

Most colors go well together with members of the same "family". Warm colors of type, such as red, brown, orange and yellow look better together in combination warm colored backgrounds; cool colored type like blue, green, gray and white with cool colored backgrounds. Using color families generally makes for a more appealing presentation, especially for large amounts of information.

Contrast is fun and can be used effectively to accent information and draw attention to items. In general, keep the contrast low. Too much contrast makes your effect difficult to digest. Avoid the extremes.

Courtesy of Chris Jackson

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